CSI Expo & YSA
2023
Live Mural Painting and Vinyl Design for
CSI Expo & YSA
Project Background
In June 2023, the Cruise Ship Interiors Expo was held in Miami, Florida. The organizers needed to showcase new and interesting design ideas; and the interior design company YSA Design needed to uplift their presence in the expo using compelling visuals. The companies requested my services to fulfill these needs.
My Approach/ Solution
My company convened to create two murals, each with a different target. The first mural, requested by CSI organizers, was thought of as an experiential marketing piece. This artwork was painted live during the expo, and showed the attendants the process of creating a mural piece to display and beautify a room or office. The second mural was designed as a piece to be integrated with the VIP display lounge YSA Design created.
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THE DOCUMENTATION OF THIS PROJECT
Result/Impact
The final result for our first design was a 3 canvas piece that sparked client interest in creating murals for their own office spaces, and showcased the versatility of using murals to beautify spaces in cruise ships. The piece is now on display at the CSI headquarters. The final result for our second design was a lounge with colorful visuals, that conveyed the YSA Design Company Identity. The mural also showed the potential of unique designs and how they can integrate in the design of a space.
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