This 2-hour workshop aims to equip artists with the necessary skills to formulate effective pricing strategies that ensure they receive fair compensation for their creations/creative services, while maintaining a competitive edge in the marketplace. The session will be led by the experienced business owner and visual artist, Marie E. Saint-Cyr, who brings a wealth of knowledge to the table.

Establishing appropriate pricing for artwork is crucial for an artist's sustainability and growth, as it allows for the coverage of expenses, recognition of the value of time and creativity, and the foundation for long-term success in the art world.

The workshop will delve into key subjects, including:

•  Market analysis, 

• Cost-based vs Value-based pricing

• Identification of target audiences and niches,

• Various pricing models,

• Pricing formulas tailored for creative products and services, 

Accurately pricing creative products or services is vital for conveying their worth and ensuring equitable compensation for artistic endeavors. This practice not only attracts the right clientele who appreciate the value of art but also plays a significant role in the overall success and sustainability of an artist's career.

 By participating in this workshop, you will take a significant step toward mastering effective pricing strategies that can transform your passion for art into a lucrative career. Begin implementing these strategies today and observe the growth of your art business.

*Throughout this workshop, I will refer to an artist's practice as a business, as I strongly advocate for all artists to adopt a business-oriented mindset in their creative endeavors.